Jay Shetty X Pixl Sauce



Content Partnership Proposal


Confidential – Prepared exclusively for Jay Shetty & team by Pixl Sauce for discussion purposes. Not for distribution.

You’re not just producing videos,
you’re building a world

that’s designed for scale and driven by purpose. Where each piece of content increases the impact & becomes something people genuinely want to be part of.





Where Things Stand Today

As On Purpose and the broader Jay Shetty brand grow, new challenges show up:

Formats & channels that need to feel unified.

Multiple vendors across lanes creating friction.

A desire to grow on YouTube beyond the core podcast audience.

Increasing demands from partners, platforms, & live opportunities.

A vast & evolving media archive that needs maintenance & clarity.

A need for end-to-end creative support so the team can focus on message, not mechanics.


This is the moment to build a system that can support what’s next.


What You Asked Us To Build

A partner to run all of Jay Shetty’s content under one unified system at high quality & volume.

Here’s the ecosystem you asked us to support:

Weekly production of all On Purpose episodes.

Two clear models: with & without full-episode editing.

Weekly YouTube-first
bonus formats.

A monthly 30-minute
mini-doc cadence.

Three monthly content days: Jay solo, Jay + Radhi (& Juni), & long-form YouTube.

Support for launches, tours, press weeks, & hero-level brand partnerships.

A single team managing pre-production, production, & post across all pillars for consistency and speed.

A creative team developing monthly concepts & original series to grow YouTube beyond the core podcast audience.

Ownership of media management across Google Drive / NAS / AWS.


Built directly from your On Purpose Podcast Production & Social Content scope.


Our Role &
Why Pixl Sauce

We act as an external studio for creators & brands — shows, social, & campaigns under one roof.

We bring a team of seasoned creative and production experts dedicated to raising the quality and performance of your content.

We design systems & seasons, not isolated projects.

We care about how this feels inside your team as much as how it looks on YouTube or Instagram.

The Three Pillars

We’ve structured everything around three connected pillars:


Pillar 1 - On Purpose Engine

The flagship engine: weekly episodes, bonus formats, mini-docs, & the media backbone.



Pillar 2 – Social Content Engine

Three intentional content days a month: Jay solo, Jay + Radhi (& Juni), & premium long-form concepts.



Pillar 3 – Specials & Brand Partnerships

A lane for launches, events, press, & hero brand campaigns.





Pillar 1: On Purpose Engine

Pillar 1 brings all core On Purpose work into one accountable system.





Pillar 1: What You Get

With the On Purpose Engine active, you get:

Podcast production for interviews & solo episodes

Show-driven social clips & trailers tied directly to each release

Weekly bonus formats that extend the On Purpose world on YouTube

A monthly ~30-minute mini-doc built from past & future On Purpose content

Media management & archival across Google Drive / NAS / AWS

Travel capabilities for key recordings & shoots


Pillar 1 becomes the operating system around On Purpose,
so your team can live in the ideas, guests, & storylines.


Mini-doc cadence is based on your Documentary Series Production Plan
Framing of bonus formats is informed by the example episodes you shared (group discussion, Radhi & Jay series)

Pillar 1: Your Core Team

Your full-time, dedicated team anchored around On Purpose.

Executive Leadership

Operations Director (Mitchell Francis)

  • Ensures operational excellence, team alignment, production flow, & long-term system stability.

Creative Director (Ferris Mohd)

  • Oversees creative direction, visual language, & narrative cohesion across every On Purpose format.

Creative Leadership

Creative Producer

  • Directly responsible for format development, tone, & editorial integrity

Senior Editor / Post Supervisor

  • Owns story structure, pacing, & finishing quality across all core content.

Production & Capture

Lead Videographer / Director of Photography (DP)

  • Leads the visual identity & approach for interviews, solos, & bonus formats.

Project Manager

  • Operational anchor for schedules, shoot logistics, communication with your team, & on-time delivery.

Editorial & Post

Clip / Teaser Editor #1

  • Dedicated to social clips, trailers, & promotional assets.

Clip / Teaser Editor #2

  • Dedicated to social clips, trailers, & promotional assets.

Bonus Episodes Editor

  • Dedicated editor for weekly YouTube-first bonus formats.

Documentary Editor

  • Leads the monthly mini-doc builds & long-form story arcs.

Assistant Editor / Documentary Researcher

  • Sources selects, archival clips, & contextual material for doc storytelling.

Assistant Editor / Media Manager DIT

  • Owns ingest, organization, archival, & maintaining clean, editor-ready project structures.

Sound Design Support

  • Provides polished audio finishing for mini-docs, bonus content, & trailers.

If Full Episode Editing Is Activated

Dedicated Podcast Editor #1

  • Fully integrated into the On Purpose pipeline for full-episode editing, sound alignment, & finishing.

Dedicated Podcast Editor #2

  • Fully integrated into the On Purpose pipeline for full-episode editing, sound alignment, & finishing.


This is the team that holds Pillar 1.
The people responsible for keeping the On Purpose engine stable, cohesive, & evolving.




Pillar 2: Social Content Engine

Pillar 2 builds from the On Purpose engine & formalizes your monthly talent shoots into a clear structure.




Pillar 2: What You Get

With the Social Content Engine active, you get:


1x Monthly shoot day with Jay

1x Half-day monthly shoot with Jay + Radhi (& Juni)

1x Monthly shoot day for premium YouTube / long-form concepts

Creative development & planning for these content days

Editorial team for deliverables from these shoots

YouTube thumbnail design for long-form videos produced under this pillar

Media management & archival for all Pillar 2 footage


Pillar 2 keeps your world present between episodes
with the same care & intention as the show itself.


Built directly from your On Purpose Podcast Production & Social Content scope.


Pillar 2: Your Social Content Engine Team

Pillar 2 is led by the same creative leadership as Pillar 1,
with dedicated support around your three monthly content days.

Shared Leadership (Pillar 1 + 2)

  1. Operations Director (Mitchell Francis)
  1. Creative Director (Ferris Mohd)
  1. Creative Producer
  1. Senior Editor / Post Supervisor

Shared Production & Capture

  1. Lead Videographer / Director of Photography (DP)
  1. Project Manager
  1. Assistant Editor / Media Manager DIT

Dedicated to Social Content Engine

  1. Dedicated Social Content Editor
  1. Flex Editor / Videographer (adds support across content days & high-volume weeks)
  1. Audio Utility
  1. Grip



This is the team that turns our monthly time together into a
consistent, on-brand social & YouTube presence.


Pillar 3: Specials & Brand Partnerships

The lane for the moments that sit beyond the weekly rhythm.

Pillar 3 is the support system for:

Brand partnership campaigns

Book & product launches

Tours & live events

Press runs & PR weeks

Special projects that are too important to be handled ad hoc



When Pillar 1 + Pillar 2 are active, Pillar 3 is included as part of the ecosystem,
held by the same team & standards that shape the rest of your world.


Pillar 3: What You Get

Pillar 3 is included within the capacity of the core team, sized intentionally to support a thoughtful baseline of high-impact moments.

Launches & Special Projects

  • Trailers, promos, & BTS for book launches, platform announcements, & key initiatives.
  • Asset packages designed for social, partner channels, & press.

Tours, Events & PR Moments

  • Capture & shape live experiences, talks, summits, tours, special events into teasers, recaps, & hero edits.
  • Coverage for press weeks, award shows, activations, & red carpets when it matters to show up visually.

Brand Partnership Campaigns

Includes up to four hero-level brand campaigns per year.

Each included campaign is built on a shared baseline:

  • 1 production day on set
  • A 30-second hero film as the anchor story
  • A defined set of cutdowns for social & paid use

Onboarding & First 90 Days

Built to be steady from day one.

1

Month 0 – Build & Align

  • Co-design the operating system: workflows, project structures, templates, QA checks, delivery pipelines, & archive structure across Google Drive / NAS / AWS.
  • Build & train the internal team to “Jay-standard” using real On Purpose and other social material.
  • Transfer all existing assets from external teams to Pixl Sauce + codify shared standards & format playbooks (On Purpose episodes, bonus formats, mini-docs, social cuts) so everyone operates from the same creative & technical blueprint.
  • Map & prioritize the first 60–90 days of work so Month 1 starts with a loaded, aligned pipeline.
2

Months 1–3 – Launch & Refine

  • Your chosen configuration goes fully live with a stable weekly rhythm.
  • We stay close on communication, approvals, & creative alignment.
  • At Day 90, we use what we've learned to refine volume, cadence, & workflow so the system feels sustainable & right for your team.



How We Work With Your Internal Team

We design & run the content engine with you.

Podcast PM & Producer

  • We build & run the master production calendar with your PM/Producer.
  • We drive weekly planning so episodes, shoots, & deadlines stay on track.
  • Your PM can stay focused on guest scheduling, talent & internal alignment.

Creative Director & Leads

  • You set the vision, themes, & guardrails.
  • We turn that direction into concrete formats, shot lists, & production plans.
  • We bring creative options, then own execution end-to-end under your direction.

Ops, Partnerships & Studio

  • We map your launches, tours, & campaigns into clear production plans.
  • We coordinate crew, resources, & budgets so you’re not juggling vendors.
  • We operate inside your existing tools (Google Drive, NAS, AWS, studio setups) while enforcing a clean, reliable operating system.


You lead the vision. We lead the system.

What You Get With the Full Ecosystem

If you run the full configuration with all pillars, your year looks roughly like this:

Weekly production of all On Purpose episodes.

156 Episodes*

2,340 Cutdowns*

52 Teasers*

Full-time production team for everything & anything needed.

200+ Production Days*



Weekly YouTube-first
bonus formats.

52 Videos*

A monthly 30-minute
mini-doc cadence.

12 Documentaries

Dedicated team.

21 Team Members

One production partner stewarding pre-production, production & post across all pillars.

1 Company

A creative team developing monthly concepts & original series to grow YouTube beyond the core podcast audience.

Ownership of media management across Google Drive / NAS / AWS.



*Approximate. Not a hard minimum or cap, but a picture of the shape and scale.


Your Monthly Ecosystem

One monthly investment, two configurations to support the world you’re building

  • The Full Ecosystem with Pixl Sauce leading full episode editing
  • A Base Ecosystem if you prefer to keep full episode editing in-house


Pillar-Level Monthly Investment

Pillar 1 – On Purpose Engine

Core (Full Episode Editing Kept In-House): $116,500/month

Core + Full Episode Editing: $148,000/month

Pillar 2 – Social Content Engine

$48,000/month

Pillar 3 – Specials & Brand Partnerships

Included when Pillar 1 & Pillar 2 are active


Base Ecosystem — $164,500/month

Includes:

  • Pillar 1: Core (Full Episode Editing Kept In-House)
  • Pillar 2: Social Content Engine
  • Pillar 3: Specials & Brand Partnerships


Full Ecosystem with Full Episode Editing (Recommended) — $196,000/month

Includes:

  • Pillar 1: Core + Full Episode Editing
  • Pillar 2: Social Content Engine
  • Pillar 3: Specials & Brand Partnerships


Month 0 Build & Onboarding (One-Time) | Equal to One Month of Your Selected Configuration
Covers System Build, Team Ramp-Up, & Calibration





Partnership Structure & Term

A structure that gives you stability & clarity.

Initial Term

12-month partnership commitment.

A stable container for formats, team, & planning.

Checkpoints

Day 90: Review pacing, format mix, & workflow; tune as needed.

End of Year One: Review system performance & adjust configuration/investment for the next phase if needed.

After 12 Months

Partnership continues month-to-month.

Either side can shift or conclude with 60 days' notice for proper planning.


Next Steps

Once this feels aligned, the path forward is simple:

1

Confirm Your Configuration

Pillar 1 only, or Pillars 1 + 2 (with Pillar 3 included).

Decide whether full-episode editing & exclusivity are active at launch.

2

Align on Timing

Target start date.

Any known Q1/Q2 priorities (launches, tours, events) we should build the first 90 days around.

3

Finalize Numbers & Agreement

Confirm the monthly investment (&, if chosen, exclusivity uplift).

Lock in Month 0 so we can begin building the system together.

4

Broader Network Proposal

In parallel, we'll finalize a focused proposal for the podcast network, built intentionally on top of this foundation, with the depth & care each show deserves.


When you're ready, we're here to begin the next chapter together.

Appendix – Cost Structure Overview

Pillar 1: On Purpose Engine

Core (Full Episode Editing Kept In-House): $116,500/month
Core + Full Episode Editing: $148,000/month

What This Pillar Holds

  • Podcast production for interviews & solo episodes
  • Show-driven clips & trailers tied to each release
  • Weekly bonus formats (YouTube-first)
  • Monthly ~30-minute mini-docs
  • Media management & archival (Google Drive / NAS / AWS)
  • Travel capabilities for key recordings


Monthly Team Allocation – Core + Full Episode Editing

Allocations reflect the capacity of your dedicated team.
Certain modules (such as mini-docs or full-episode editing) can be adjusted cleanly; the rest of the system is designed to operate as one integrated team so quality, efficiency, & reliability stay high across the entire ecosystem.

Creative Leadership & Ops – $23,000/month

  • Executive Leadership + Dedicated Creative Producer + PM oversight

Production & Capture – $19,500/month

  • Dedicated Lead DP + Flex Videographer

Media Management & Systems – $6,500/month

  • Dedicated Media Manager for ingest, backups, organization, archival

Editorial & Post (Dedicated Team for On Purpose Engine) – $99,000/month

Including:

  • Full-Episode Editing (Dedicated Podcast Editing Team) – $31,500/month
  • On Purpose Social Content & Trailers (Dedicated Content Editing Team) – $21,000/month
  • Bonus Episode Editing (Dedicated Bonus Episode Editing Team) – $13,000/month
  • Mini-Doc Editing & Research (Dedicated Documentary Team) – $20,000/month
  • Post Supervision, Sound Design & Flex Edit Capacity – $13,500/month



Appendix – Cost Structure Overview

Pillar 2: Social Content Engine

Monthly Investment: $48,000/month

What This Pillar Holds

  • 1x monthly shoot day with Jay
  • 1x half-day monthly shoot with Jay + Radhi (& Juni)
  • 1x monthly shoot day for premium YouTube / long-form concepts
  • Creative development & planning for these content days
  • Editorial & post for deliverables from these shoots
  • YouTube thumbnail design for videos produced under this pillar
  • Media management & archival for all Pillar 2 footage


Monthly Team Allocation – Pillar 2

Allocations reflect the capacity of your dedicated team. This system is designed to operate as one integrated team so quality, efficiency, & reliability stay high across the entire ecosystem.

Creative Leadership & Ops – $9,000/month

  • Executive Leadership + Dedicated Creative Producer + PM oversight for Pillar 2 planning, reviews, & coordination

Production & Capture – $15,000/month

  • Dedicated Lead DP + Flex Videographer
  • Assistant Camera, Audio Utility, & Grip for the three monthly content blocks

Media Management & Systems – $4,000/month

  • Dedicated Media Manager for ingest, backups, organization, & handoff of all Pillar 2 assets

Editorial & Post (Dedicated Team for Social Content Engine) – $20,000/month

  • Dedicated Editing Team for:
  • Deliverables & key social derivatives from the three monthly shoot blocks
  • YouTube thumbnail design for Pillar 2 videos
  • Post supervision & flex edit capacity



Appendix – Cost Structure Overview

Pillar 3: Specials & Brand Partnerships

Included when Pillar 1 + Pillar 2 are active

What This Pillar Holds

  • Support from the core team for Jay-led specials that sit outside the weekly rhythm, including:
  • Book & product launches,
  • tours & live events,
  • press runs & PR weeks,
  • shaped into recaps, teasers, & hero edits.
  • Studio-level support from the same team for up to four hero-level brand campaigns per year, each built on the baseline in the proposal (strategy, 1 production day, a 30-second hero film, & a focused set of cutdowns).


How It's Structured Financially

  • There is no separate monthly fee for Pillar 3.
  • All work in this pillar is handled by the same dedicated creative, production, & editorial team that runs Pillar 1 (On Purpose Engine) & Pillar 2 (Social Content Engine).
  • The Full Ecosystem retainer is based on the team required to keep the weekly On Purpose engine & monthly content days stable, with enough flex to handle the level of launches, events, PR, & brand campaigns described above, without requiring a separate specials retainer.
  • Whether you run zero brand campaigns or four, the underlying team required for Pillars 1 & 2 is the same; Pillar 3 simply defines how that existing capacity can be applied.
  • When a brand partnership needs more than that baseline (e.g., additional shoot days, multiple locations, extended team or deliverables), the incremental production budget is scoped case-by-case & can be funded directly by the brand.